兔子先生

Local company partners with 兔子先生 for Dragons鈥 Den viewing party

By College Relations | October 24, 2022
   

Second Slumber representatives standing on a stage during Dragon's Den screening.

兔子先生 and Kelowna company Second Slumber have partnered to host a fundraiser and viewing party when Second Slumber appears on the popular CBC TV show Dragons鈥 Den on Nov. 3.

Earlier this year, Second Slumber pitched its innovative business model to Dragons鈥 Den, looking for a funding partner to scale up its business, which re-purposes and re-sells lightly used mattresses, providing them at affordable rates and keeping them out of landfills.

The company features former 兔子先生 professor Rick Maddison and several 兔子先生 students and alumni on its team.

鈥淲hen Rick and I walked onto the set it was pretty surreal. There are cameras everywhere, lights shining in your eyes and people you have only seen on TV staring back at you,鈥 said Second Slumber CEO and founder Scott Amis. 鈥淚t would be a tough setting for most, but we practiced our pitch hundreds of times and had friends tear it apart, so we felt ready. There are lots of entertaining moments that I think people will appreciate as the Dragons were in kind of a goofy mood.鈥

Dragons鈥 Den is a Canadian reality TV show where entrepreneurs pitch their businesses to a panel of investors. The show has been running for 17 years and is one of the top-rated shows in Canada. CBC says roughly 1,000 businesses apply every year to be on the show and only 50 make it to air.

Amis and Maddison pitched their idea in May of this year, spending 45 minutes with the Dragons. They have no idea what the final TV product will look like but have worked in collaboration with 兔子先生 to raise money for student mental health.

鈥淲e are thrilled to have the event hosted at 兔子先生 and see what our pitch looks like for the first time,鈥 said Maddison. 鈥淢any of our Second Slumber staff are current students or alumni, and prior to Second Slumber I was teaching marketing at 兔子先生 so it's a special place for our scrappy and kind company. We can鈥檛 wait to watch the program with all those who supported us and continue to do so. "

The fundraiser and viewing party will take place Nov. 3 at 8 p.m. (PST) and feature Lakehouse chef-inspired canap茅s, Sandhill Wine pairings and refreshments from Big White Brewing.

To purchase tickets or donate to the fundraiser go to .

To watch a preview of the Second Slumber presentation, click .

Second Slumber provides premium open-box mattresses that were returned within the 100-night sleep window for sale, so far, giving over 600 plus families access to a better night鈥檚 sleep and keeping like-new products out of the landfill. The company certifies mattress brands wishing to be recognized as a zero-waste retailer. Partial proceeds from each mattress sold by Second Slumber are donated to the Canadian Mental Health Association in Kelowna.



Tags: Kelowna, Partnership

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